About Us


One day, after yet another lunch time run to the drugstore for an emergency box of tampons I decided there had to be a better way to manage my period. I didn’t want to trek through my office with a practically see-through plastic bag with tampons; I didn’t like being surprised (again) when my period hit; and I didn’t want to add to the three half-used boxes of tampons and pads under my sink.

There are plenty of reminder apps and a bunch of ways to have boxes of “fem care” products shipped each month. But neither really solves all the problems involved. Wouldn’t it be great, I thought, if I had a reminder service that also delivered the right products at the right time? Why hadn’t anyone created a customized solution like this for women? I stewed on this idea for some time, when finally my husband told me to stop complaining about the fact that this didn’t exist and start building.

HelloFlo was born. We started out with a simple mission –  to deliver just what a woman needs when she needs it. We evolved along the way. Today we offer one-of-a-kind care packages to help women and girls through transitional times in their life. As well, we have content that will educate, inspire and entertain you.

We can’t change biology but we can make it more fun.

Learn more about Naama, our founder at naamabloom.com

If you’d like more information, please email founders@helloflo.com

Media Inquiries, please contact Naama Bloom at naama@helloflo.com